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New York cannabis companies piggyback on established players’ names, brands


As the accredited New York hashish market continues to ramp up, it appears that a handful of of the business people having element have also been making an attempt to just take edge of the successes earned by manufacturers from other states.

Scenario in stage: Just one of the conditional grownup use retail dispensary allow winners that was just denied for remaining licensure by the New York Cannabis Control Board outlined its business identify as Simply just Pure LLC. It is a solid brand title – and 1 that was created famous by Colorado cannabis queenpin Wanda James, one particular of the very first and most superior-profile Black business owners in the legal marijuana earth. Nonetheless, James , who also happens to be a University of Colorado regent, hardly ever gave her authorization for any person in New York to use it.

Reached Tuesday by Inexperienced Current market Report, James claimed that was the initial she’d heard of the New York organization – and that her attorney would be sending a stop-and-desist letter to the business enterprise by the conclusion of the working day in scenario the house owners have aspirations past the failed try at an Empire Condition cannabis store.

James noted that she has a federal trademark to defend her Basically Pure brand name, and she ideas to implement it.

“As considerably as hashish is concerned, we have that identify nationwide. And we guard that model. It is 15 a long time previous, so you really don’t get to use it,” James claimed, including that she has no even further information and facts about the New York company. “The even bigger challenge is if they would have been presented this license.”

According to the license denial resolution, the New York Merely Pure entity shed its CAURD allow since it “did not satisfy the demanded features to fulfilled the definition of a justice associated man or woman … convicted of a marihuana-linked offense in New York Condition prior to” March 31, 2021.

James isn’t by yourself. There’s at minimum one other similar case of brand name name appropriation in New York, this just one by Ithaca-centered Glass Household Farms. That title is eerily similar to Glass Household Manufacturers Inc., the publicly traded solitary-point out operator and grower from Southern California.

Whilst the two also are not formally affiliated, the SoCal business hasn’t taken the very same protecting stance that James has. “I keep attempting to get this man to stop trading off our identify,” Glass Home Models President Graham Farrar reported in an electronic mail to Green Market place Report, but hence significantly the business hasn’t issued any legal demand from customers for the New York counterpart to rebrand.

Wayne Bishop, the founder of New York’s Glass Household Farms, stated the title overlap is a “total coincidence,” but adds he could possibly alter the moniker at some issue just to stay clear of baffling the two manufacturers in the market.

James stated that she’d love to develop into New York, but it isn’t truly possible but, mainly since of the charges included. Simply Pure presently has a existence in New Jersey, where James partnered with Tahir Johnson to open a store in Trenton.

“We’d enjoy to be almost everywhere, but we don’t have $1 million to just permit it sit in New York while most people figures out what they are going to do,” she said.

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